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AvidTap is an end-to-end mobile retail platform that is bringing smarter retail and lower transaction fees to brick & mortar retail.

  • Stage Full Product Ready
  • Industry Mobile
  • Location Toronto, ON, Canada
  • Currency CAD
  • Founded September 2012
  • Employees 6
  • Website

Company Summary

To retailers, AvidTap is a retail platform that will allow them to understand and communicate with their customers, increase sales, and reduce costs. To users, AvidTap is a better version of the Starbucks app. From their phone, they can pay, order products, and collect loyalty points. To us, AvidTap is how is we use existing retail industry infrastructure and habits to change how retailers make money.


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    Kaz Nejatian
    Co-founder and CEO

    I am obsessed with consumer behaviour. I wrote my first business plan in this space in my first year of college in 2001. My employment history:

    + Director of Strategy, Citizenship and Immigration Canada
    + Directed the launch of web tools for a website receiving over 40 million visits annually
    + Oversaw $600K in market research and $6M in advertising
    + Transaction and Fund Lawyer, Ropes & Gray
    + Law (Toronto) and Business (Queen's) Degrees

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    Geoff Flarity
    Co-founder and COO

    I love technology. I could type before I could write. I think the cross section of NFC technology and retail is the next big thing in mobile. My employment history:

    + Systems Architect,
    + Focused on scalability and performance for
    + Architected production cluster
    + Team Lead, Performance, OANDA Corporation
    + Previous Startup Experience
    + Derivatives IT Operations, Morgan Stanley
    + Math and CS (Waterloo)

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    Danny Su
    Co-founder and CTO

    I can't wait to bring mobile technology to local retailers. I programmed apps for all four major mobile platforms. My employment history:

    + Mobile Developer and Project Lead,
    + Developed mobile applications and virtual store clients for iPhone, Android, BlackBerry, and Windows Phone
    + Mobile developer at Microsoft working on Windows Phone
    + Named as an inventor on several Windows Phone patents
    + Computer Engineering (Waterloo)