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Avenir Culinary Systems, Inc.

We provide fresh, high quality food through a revolutionary fully integrated system optimizing operations and safety and reduces costs.

  • Stage Full Product Ready
  • Industry Food and Beverage
  • Location Santa Rosa, CA, USA
  • Currency USD
  • Founded November 2011
  • Employees 8
  • Website

Company Summary

Avenir provides fresh, high quality, nutritious food through a fully integrated system that optimizes operations, reduces costs and improves food safety for clients. The platform includes a food service assessment, delivery of high quality meals, installation of customized kitchen equipment; and a cloud-based management system which monitors food safety, kitchen assets, inventory, and facilitates procurement, menu development and training.


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    Sarah Wally

    Sarah is the founder, Chief Executive Officer and Chairman. Originally trained in property development, in her early career she was involved in the successful construction of many retail, housing and commercial properties. Managing cross-disciplinary teams this included the design and build out of over 25 and Michelin star rated high end restaurants and the first implementation of French cooking equipment in North America.

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    Nir Margalit

    Nir is Avenir’s COO and General Counsel. He has over 25 years’ experience as a strategic consultant in all areas of the hospitality industry, including as a principal negotiator in fund formations, and is involved in all of Avenir’s business development, finance and corporate administration activities.

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    Adam Busby
    VP Culinary Development

    Adam is Vice President with responsibility for Culinary Development. He is one of 62 Certified Master Chefs in America with more than thirty years of experience in the high-end foodservice and hospitality sectors. With expertise in global cuisines and years spent directing culinary education, he brings a wealth of advanced culinary skills and techniques to Avenir.

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    Jill Conklin
    VP Strategic Marketing

    Jill is Vice President with responsibility for account development and education. She has a culinary degree specializing in food science and nutrition and is an experienced Chef and businesswoman. During her 16 years in this sector she has worked as a Chef in hospitality food service, as a food safety educator and as a market manager for a major culinary equipment player.

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    Howard Richardson
    Director of Culinary Field Services

    Howard is a 15 year professional corporate chef, having worked with Emeril and other noted chefs and specializes in commercial implementation and scaled food service operations.

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    Pascaline Cure
    VP Finance and Development

    Pascaline is responsible for the finance and development activities of Avenir. With degrees from Stanford and Wharton, she has worked at the World Bank, Goldman Sachs and Kimpton Hotels and restaurants in senior finance roles.

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    Martin Lunacek
    Director of IT

    Martin is accomplished in computer science and engineering with experience implementing and administrating system solutions for the business sector


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    Foley & Lardner, LLP
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    Beyond Bookkeeping

Previous Investors

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    Management, Friends and Family $1.8M
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    Founder approximately $1million