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Authintic

Authintic’s personalization technology helps retailers increase sales from site and social data

  • Stage Prototype Ready
  • Industry Marketing / Advertising
  • Location New York City, NY, USA
  • Currency USD
  • Founded September 2012
  • Employees 5
  • Website authintic.com

Company Summary

Authintic’s personalization technology helps retailers increase sales from site and social data. It uses consumer data with permission from brand sites and social media profiles to inform and serve personalized recommendations online, to all devices. Founded by an advertising executive and a data scientist, Authintic is leading the industry shift toward privacy-based personalization technologies.

Team

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    Andrew Cherwenka
    CEO

    Andrew handles the demand side of Authintic. His background includes 10 years as an advertising agency exec and 10 years selling technology, including Xerox copiers. He opened and managed the NYC offices for social technology provider Syncapse and MDC Partners' interactive agency Trapeze. Andrew is a Huffington Post contributor on social technology and an Ironman triathlete.

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    Christopher Berry
    Chief Science Officer

    Christopher runs the supply side of Authintic. He is a rare breed among data scientists, comfortable working with unstructured data in changing environments like Facebook and Twitter. Christopher built the measurement science and lab groups at social technology provider Syncapse and Critical Mass, a leading digital agency. He also contributed to the creation of the Web Analytics Code of Ethics.