I have 25 years experience in international branding, strategic marketing, and communications, 10 years as entrepreneur, and 10 years as a curious China researcher building understanding of the single-child generation.

My passion is to uncover the hidden gems for the medium to premium Chinese travellers in Europe, and to provide them opportunities to sample the new luxury - the lifestyle of happiness in harmony with nature.

Long experience in designing travel packages for the premium Chinese customers, who are looking for deep cultural experiences rather than just sightseeing for their trip

Unmatched understanding of the outbound educational travel from China, and of the Finnish education system.

Long experience within consumer business in China working for various western brands. Understands the Chinese online buying behaviour, and has excellent leadership and networking skills

Long experience in global PR and communications for branded consumer goods, in Asia and in Europe. Excellent networking skills.