Adam Good, based in Sydney, boasts a 25-year career at the intersection of business strategy, creativity, technology, and marketing globally—including the United States, China, Australia, New Zealand, and Singapore. Adam is a visionary leader with a proven track record of spearheading digital transformations and elevating brands to global prominence.

Andrew, also based in Sydney, brings to Auric over 17 years of executive-level experience in telecommunications, media, and technology, with an impressive background in managing a P&L of approximately A$1 billion. Trained in strategy and M&A at PwC, Andrew's commercial insights and financial stewardship are crucial to scaling Auric rapidly and sustainably.

Based in San Francisco, Eric is the linchpin of Auric's product strategy, overseeing the go-to-market and positioning aspects. A veteran with over 20 years in creative marketing and partnership innovation, he formerly directed emerging platforms at Meta, where he was instrumental in driving audience adoption and revenue growth across multiple projects.

Robbie, an award-winning industrial designer based in Sydney, has over two decades of experience and specialises in developing technically challenging products across industries like medical, consumer, and defense. As the Director at 4design, Robbie's unmatched expertise ensures Auric's products are both innovative and manufacturable at scale.

Oleksiy Tsebriy based in Kyviv is our Data Scientist, specialising in AI and biometrics within the wellness tech sector. Developing machine learning algorithms and transforming data into actionable insights. His prior role at Conductor, Inc. and a decade-long tenure at ELEKS provided a strong foundation in data visualization and business analytics. Oleksiy's academic stint as a mathematics teacher enhances an innovative edge in health tech.

Brendan Smith is the Essential Oils Chemist for Auric Essentials, where he applies his expertise to develop high-quality, therapeutic-grade essential oils. The Commercial Lead at Australian Botanical Products, Brendan leverages his extensive knowledge in botanicals to drive product innovation and market leadership. His current role involves meticulous oil selection and blending, ensuring purity and potency to meet Auric's wellness vision.

Based in Dublin, Kieran specializes in brand identity design and responsive web development. With his years of experience, he has the unique ability to translate Auric's brand vision into a digital reality that is not only visually captivating but also highly functional.

Maddy, based in Denver, brings over six years of strategic UI/UX design experience. An empathetic designer and a thought leader in digital well-being, Maddy is committed to making Auric's user interfaces not just visually appealing but also user-friendly and effective.

Alex has an extensive background in robotics engineering and hardware startups. Specialising in automation, advanced design, and manufacturing, Alex has a proven ability to lead engineering teams in creating innovative, scalable hardware solutions. His technical acumen ensures that Auric’s products are not only cutting-edge but also built for mass-market scalability.