auREEL is about changing the flow of information in video turning it into an interactive medium with new value for providers and viewers.
auREEL will bring to market an end to end solution for annotating video and automated playout of that annotated video with dynamically inserted content enrichments. Video is becoming the leading media consumed over the Web yet remains linear and passive. auREEL adds value through interactivity and enrichment. Target market is cross industry. First pilot customers in the hospitality domain are already on board.