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auREEL is about changing the flow of information in video turning it into an interactive medium with new value for providers and viewers.

  • Stage Product In Development
  • Industry Internet / Web Services
  • Location Attemsgasse, Vienna, Wien, Austria
  • Currency EUR
  • Founded November 2012
  • Employees 5
  • Website

Company Summary

auREEL will bring to market an end to end solution for annotating video and automated playout of that annotated video with dynamically inserted content enrichments. Video is becoming the leading media consumed over the Web yet remains linear and passive. auREEL adds value through interactivity and enrichment. Target market is cross industry. First pilot customers in the hospitality domain are already on board.


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    Lyndon JB Nixon

    Lyndon Nixon is currently Head of Research at STI International. He has over 12 years
    experience in national and international research projects, and has been involved in
    several initiatives to transfer research results to industry over this time. In the 3 ½
    years since he joined STI he has acquired 4 European and 2 Austrian projects and built up the research division focused on innovative media solutions in the mobile
    and television domain.

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    Ramtin Ghasemipour-Yazdi

    Ramtin is an Entrepreneur and Innovation Consultant. In the past 12 years he served as Senior Manager in multiple Software savvy startups and co-founded one of the first european social networks „“ and the business analytics company digispectrum. He works a consultant and advisor to a number of startups, companies and investors to explore and model new business concepts and opportunities by using leading-edge analytical tools and methods.

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    Alexander Wahler

    Alexander has long term experience in running start-ups. He is responsible for finances and growing up the idea into a real company. He has been an entrepreneur in the IT sector for more than ten years; e.g. as a co-founder of the IT high-tech company seekda GmbH and the scientific association Semantic Technology Institute International. Alexander has graduated in electrical engineering at the University of Technology Vienna.


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    Dr Lukas Schenk
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    Doris Grohn-Geissler

Previous Investors

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    EU FP7 Integrated Project LinkedTV (
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    EU FP7 Integrated Project NoTube (
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    Austrian FFG project ConnectME (connectme,at)