Greenjoy
Making Veggies Irresistible
- Stage $1M in TTM Revenue
- Industry Food and Beverage
- Location Bluffton, SC, US
- Currency USD
- Founded January 2012
- Employees 4
- Incorporation Type LLC
- Website greenjoylife.com
Company Summary
Since its founding in 2011, Jenny’s Gourmet Foods (JGF) has been making healthy living more delicious with its Greenjoy branded products.
Spurred by a loan from Whole Foods in 2014, the brand has grown to ten flavors of Superfood Dressings, three flavors of Superfood Salad Mixers, and three flavors of Pressed Salad Bars. We are currently in over 230 grocery stores in the Midwest/Eastern US, and added other regions and channels this year.
Team
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Vice President of OperationsDavidson joined the team (his 4th startup) to lead operations. His entrepreneurial background shoulders a wide array of disciplines but is centered on marketing and management strategy. He has expertise in key industries such as grocery, technology, advertising, and finance; Davidson has an MBA in marketing.
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Founder / CEOCawthon left a successful career in commercial real estate to found Aunt Dottie's. Cawthon’s innovative instincts in product development and team building have resulted in robust brand growth and rapid market penetration in more than 230 grocery stores across the United States. As she continues to scale the business upward to meet demand, national distribution and significant sales increases are forecast again for 2018.
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Brand ManagerBower brings years of brand management to Aunt Dottie's. Prior to her arrival, she led brand development and corporate-grocery relations at PodPonics, an innovative high-tech lettuce production company based in Atlanta. Her management experience and relationships with Whole Foods Market create a dynamic opportunity to lead sales and product growth for Aunt Dottie’s.
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Morris Goldstein, CPA/CFP, CFOCFO• Consulting/accounting based in Memphis, TN
Advisors
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Terry MeyerUnconfirmed
Errol SchweizerUnconfirmed
Allison HageyUnconfirmed -
Tim BernardUnconfirmed
Tim BernardUnconfirmed
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