Over 17 years of work experience in marketing, sales enablement and product management for both products and services industry.
He is currently co-founder & director of Augentia, a marketing services company. Previously, he worked in companies such as Capgemini and BMC Software, responsible for product positioning, messaging and demand generation campaigns.

Shiv’s career spans 20+ years of marketing profession in the areas of product management, cloud marketing, pricing programs, software licensing, marketing strategy and consulting. In his corporate stints, he has run campaigns ranging from a few thousands to multi-million $ investments, and multi-year rollouts. He has worked directly in India, Middle East and the United States (US).

Harsha brings 18+ years of experience in software business with strong focus on leveraging alliance partners for joint go-to-market strategies. He has served a range of customers across various verticals and geographies around the globe. Harsha is also an active member of iSpirt (Indian Software Product Industry Round Table), an industry body that aims to transform India into a hub for new generation software products.