Radio advertising is a $40B a year business with significant problems. In radio 10 companies own 1/3 of the stations in the U. S. They get the best adverting contracts because they are the easiest to buy. This leaves the majority of the industry, 1,600 companies, out of this lucrative source of revenue.

AudienceHound is exploiting this blue water opportunity by creating a programmatic marketplace that will open the long tail of radio.