Au Contraire plans on dominating the fashion scene by use of NEW styles, celebrity appeal and intergrating technology with fashion.
Currently a unisex high end urbanwear company. Already in 3 of NYC's premier boutiques, Au Contraire is an essential staple for the modern day wardrobe. With only 3 designs released, Au Contraire has gained local appeal in NYC and has clientele as far as California. With the latest addition of entertainer "T-Pain" wearing Au Contraire's recent design for a concert performance, the brand is now focused on meeting demands for more production.