Disrupting the $2.5B bladder leakage market with the first cleaner, greener personal care brand for women over 40.
Attn: Grace, the first cleaner, greener personal care brand for women 40+, starting with the $2.5B bladder leakage market.
- DTC SAAS-like subscription model
- Exclusive line of bio-based liners, pads, briefs + wipes
- Softer, thinner, more sustainable + ultra-absorbent
- Replacing harsh chemicals with natural ingredients
- Waitlist >2k women
- CAC $2.10/LTV $1170
- Launching late 2019
XFactor Ventures/Flybridge is leading the seed round.