Mike is a senior General Management, Brand Marketing, Sales and Business Development Executive with over 25 years of cross-disciplined revenue driving success in diversified industries with an emphasis in Sports Business.

He founded Virtus Interactive LLC with the intent of utilizing his extensive professional experience and personal network to build AthleticScholarshipsDirect, a service that helps educate parents and student-athletes on the

Steve is currently Executive Director of the 100 Black Men of New York City and will continue to serve on the Board of Athletic Scholarships Direct, as well as use his expertise in urban youth programming to build business development opportunities with various strategic partners,
Previously, Steve was VP of Event Marketing for Bates NA, East Coast Marketing Director for NIKE; Director, City of New York Sports Division and Senior Director – NBA.

A native Southerner, Andrew brings over 20 years of sports and entertainment business development experience to Athletic Scholarships Direct. He began his career as Assistant Executive Director of the Chick –Fil-A Bowl in Atlanta, Georgia and continued to build on his industry credentials after successful tenures in sports and entertainment marketing at Young & Rubicam, Wachovia Bank, and the Philips Arena. Andrew has also served as Associate Exe

Gail Sideman is a veteran publicist, but don't expect her to deliver the same old PR pitch. Armed with a combination of traditional and social media, Sideman feels the world's pulse and puts it to work on clients' projects.
A focus on sports-related organizations and individuals, as well as books and their authors, Sideman provides creative and targeted means to attract audiences that want to know about her clients' projects.
More than 20 years

With over 17 years experience, this visionary strategist has a solid career creating a market advantage in media productions, implementing brand standards across various media streams. As a senior creative executive at the Home Depot, his expertise introduced brands to a visual voice that invokes visceral impact and action with target audiences of all types. Ro is currently the Director of Studio Operations for Adventure Advertising/OutdoorFlics.