Atheli LLC

We fundamentally disrupted the female sporting goods retail space that is still extremely male dominated. In 2013 women represented 51% of a $32B market !

  • Stage Full Product Ready
  • Industry Sports
  • Location Coral Gables, FL, US
  • Currency USD
  • Founded 2014
  • Employees 4
  • Website atheli.com

Company Summary

Atheli is the first women sports store. Our mission is to fundamentally disrupt the female sporting goods retail space by providing products that are adapted to women, and that allow them to avoid choosing between fashion and performance.
Atheli will offer a curated selection of brands and will address this market the way women like to shop.

Atheli business model is an E&M commerce starting with drop shipping. We currently have 4 FT employees.

Team

  • Charles BONNEL
    CEO

    Charles has spent 13 years working in the cosmetics and fragrance industry. He began his career in the L’Oreal sales team in France. In 2006 L’Oreal moved him to the USA. Later, Estee Lauder hired him, where most recently he was Americas Regional Director for the Luxury Brands division.

  • Carlos Ochagavia
    CMO

    Carlos is a marketing executive who, over the last 20 years, has worked both client and agency side on brands like Heineken, Puma and DKNY to name just a few.
    He created Paraiso Group, the first Sports Marketing agency in Argentina
    In 2006 Carlos moved to the USA and in 2010 co-founded Interactive Ducks an agency specializing in developing interactive games and digital solutions.

  • Olya Ovtchinnikova
    Community Engagement Manager

    2008 Olympian & National Team Athlete - Fencing
    Athlete Representative to the Board of Directors - Canadian Fencing Federation
    Athlete Services Assistant - Canadian Olympic Committee
    Project Consultant, Athlete Services and Marketing - Canadian Olympic Committee

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