Online Education is a $56.2 Billion business and is likely to double in size before 2015. Atalaca provides teachers a lucrative, entrepreneurial platform, where they can easily set up their profiles, upload video lessons, create entire courses with supplementary homework assessments and monetize on each lesson. Students' age group: 18-45, the "tablet users". The twist: Atalaca offers a unique, creative reward system to keep students motivated.