Dr Adar Pelah is CSO and co-founder of Asuuta Ltd, Reader in Electronics in York and Cambridge (Engineering), previously held faculty positions at Cambridge University and Harvard Med School. Developed the world’s first treadmill based VR system - the basis for Asuuta’s stroke rehabilitation system. Dr Pelah has experience of taking new medical equipment to market, including KidzEyez a paediatric perimieter test currently being commercialised