Ashé is a dual core business with a modular expansion approach and a franchising goal. The two businesses are a café and a cultural center.
A novel staffing approach drastically reduces cost structure over competitors, maximizes staff motivation and retention, and generates staff loyalty as part owners. The café part of the business is based on a quickly expanding base of the health food market - traditional, fermented foods (including beer/wine) and living foods. The cultural center is a self-staffed day care/family center. In the evenings, it’s a classroom. It's always free.