Aruza offers homeowners subscriptions for pest control treatment, mosquito treatment, and termite treatment/insurance. Aruza's go-to-market strategy is a door to door salesforce compromised of college summer interns. Each year, Aruza re-signs around half of its salesforce for the next summer and grows it's salesforce via recruiting efforts in the school-year. Aruza has recently grown 8.5X YOY in customers. Aruza is a reoccurring revenue model.