Arcametrics Systems, Inc.

Our "lookalikes" platform trims waste from online campaigns by selectively targeting consumers scored with a high probability of conversion.

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location Raleigh, NC, USA
  • Currency USD
  • Founded March 2012
  • Employees 6
  • Website arcametrics.com

Company Summary

Arcametrics trims waste from online display advertising through full custom "lookalike" audiences. Our audiences enable advertisers to selectively show ads only to consumers with a high probability of converting on a specific offer, thereby increasing conversion rates and ROI. We combine advanced predictive analytics, with vast data assets, in an automated workflow to make the most powerful targeting accessible to any advertiser.

Team

  • Paolo DiVincenzo
    CEO

    Paolo has been an owner and senior executive in the Internet industry since the late 90s, with several successful exits to his credit. He has a decade of experience with online advertising, as an advertiser, a publisher and a network provider.

  • Brad Davis
    Head of Product

    Brad spent 10 years with MasterCard Advisors building acquisition programs for Fortune 1000 companies. Brad is an expert in consumer data modeling and privacy-restricted data.

  • John Turner
    CTO

    John has a breadth of experience in the areas of software development, systems architecture and internet technology that spans over 20 years.

  • Brad Furman
    VP Business Development

    Prior to Arcametrics, Brad led a $17MM MasterCard unit that developed and executed turnkey marketing programs for issuers and their merchant marketing partners.

  • Paolo DiVincenzo

Previous Investors

  • Triangle Startup Factory
    Unconfirmed
    NC IDEA Grant
    Unconfirmed
    Various Seed Investors ($350K)
    Unconfirmed

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