The motorcycle taxi/bodaboda rider faces three main challenges, namely:

1. no path to asset ownership, with upto 7/10 renting their motorcycles;

2. paying high commissions to be connected to delivery or mobility jobs for passengers’ jobs, upto 20% and

3; lack of value added services such as discounted fuel, health insurance.

Araka has created an ecosystem where the motorcycle rider can access all the above 3 services.