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marketing optimization platform for native mobile apps - think Omniture for mobile apps

  • Stage Prototype Ready
  • Industry Mobile
  • Location Philadelphia, PA, USA
  • Currency USD
  • Founded September 2010
  • Employees 12
  • Website

Company Summary

we help businesses maximize their investment in mobile applications. our flagship product, Artisan, is a marketing optimization platform (e.g. A/B testing, personalization, targeting, dynamic UI changes) for native mobile apps. Despite the massive market for mobile commerce, businesses are essentially flying in the dark on app performance. Artisan brings all the power of website optimization / analytics to the world of native mobile apps.


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    Bob Moul

    Bob Moul is a tech CEO / entrepreneur with 30 years’ experience in the hi-tech industry ranging from start-ups to Fortune 50 companies. Prior to appRenaissance, he was the CEO of Boomi, pioneers of middleware for cloud computing, which was acquired by Dell in November 2010. Bob was also president of SCT’s $300mm global education solutions business which was acquired by SunGard in 2003 and he enjoyed a 19-year career at EDS where he held senior ma

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    Scott Wasserman
    CTO / Founder

    Scott has more than 20 years of experience founding and working with entrepreneurial high-technology companies. During that time, he has led the development and creation of leading technology in mobile, RFID, intelligent device, consumer software, and Internet based technologies and systems. He and his teams of engineers have delivered projects for Coca-Cola, Pepsi, Kodak, Sony, Maytag, Verizon, Advanta, Intuit and other Fortune 500 companies and


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    Morgan Lewis
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Previous Investors

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    FirstMark Capital