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Appreciation Engine

We power direct to consumer marketing & retargeting for 25% of the music industry globally - we're ready to do the same for movies, sports & consumer goods.

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location Santa Monica, CA, USA
  • Currency NZD
  • Founded May 2011
  • Employees 3
  • Incorporation Type LLC
  • Website

Company Summary

The Appreciation Engine tracks private consumer behavior on every major social network. We help brands harness and transform their customer data into a powerful stream of insights, engagements and analysis.

“We can finally take action in real-time to communicate incentives to fans globally. A great solution for any company who wants real customer data to take action on.” Lee Hammond, VP Digital of Universal Music Group


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    Stefan Korn
    Director (Wellington)

    Stefan has a strong background in corporate e-commerce, and extensive experience in building web-based businesses. Stefan founded WebFund to help leverage his own experience to help take web-based Kiwi startups to the world.

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    CMO (Los Angeles)

    Annabel has been working with e-commerce sites and online social communities before they were buzz words. As employee #11 at, one of the largest and earliest online marketplaces, she worked across all aspects of member relations, marketing, communications, product development and website usability.

    Annabel oversees the marketing, business development, community management and product development of the Appreciation Engine.

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    Chairman (Wellington)

    Dave is a serial entrepreneur, and has been working with very early stage companies since exiting The Web Limited in 2002. He is well known and respected
    in the Angel Investment and tech scenes, having been on the AngelHQ
    establishment board, InternetNZ councillor, organiser of Lean Startup Wellington and organiser of Startup Weekend Wellington.

    Originally from California, Dave emigrated to New Zealand in 1982.

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    Julian Carver
    Director (Christchurch)

    Julian Carver is an entrepreneur and consultant with a background in Internet startups. He has significant experience in the New Zealand scientific research sector, and consults to research institutes, Government ministries and funding agencies on policy, technology transfer, commercialisation, and eResearch. Julian is a member of the New Zealand Ministry of Science & Innovation’s Futurewatch group.

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    Director (Napa Valley)

    Experienced in start-ups Paul's currently the Chief Strategy officer & Founder of VinTank, the world's most pervasive software solution for the wine industry.

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    Eric Garland
    Advisor (Los Angeles)

    Eric is the Music Industry's "Go-To" guy for data. He's the founder of Big Champagne, which measures and reports on how entertainment is discovered and consumed.

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    Advisor (New York)

    With over 15 years experience in the digital, media and music space Kevin King brings his industry knowledge to advise the Appreciation Engine.

  • With over 12 years of experience in web application development, Jeff has developed highly scalable websites and social networking platforms using the best fit web technology for the project. Experienced in a broad range of multimedia technologies, his work has extended into television and mobile environments.


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    Cooley LLP (Palo Alto); Crengle, Shreeves and Ratner (Wellington)
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Previous Investors

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    Rutherford Innovation Fund LP