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Appnique is a platform for product managers to optimize mobile app user acquisition using app store SEO & paid campaigns.

  • Stage Product In Development
  • Industry Internet / Web Services
  • Location Seattle, WA, USA
  • Currency USD
  • Founded September 2009
  • Employees 7
  • Website

Company Summary

Appnique enables product managers to market mobile apps through organic app store SEO (ASO) and paid campaigns, resulting in improved app discoverability and optimized user acquisition (UA). Appnique analyses data from more than 2 million apps per day and uses its optimization engine to power precisely targeted paid campaigns on Facebook, Google and other leading ad networks.


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    Jai Jasimha
    CEO & Founder

    Jai is an expert in mobile analytics & advertising. Before Appnique, Jai founded Open Mobile Solutions, a business marketplace for mobile apps. Jai held a variety of executive roles in the mobile industry, including VP of Mobile Platforms at AOL, VP Engineering at Medio Systems, as well as senior management roles at Microsoft & RealNetworks. Jai holds a PhD in Electrical Engineering from the University of Washington.

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    Aloke Gupta
    VP Engineering

    Aloke is an analytics & business intelligence guru. He came to Appnique from HP, where he built & led the Analytics Team for tracking & growing a 100M+ business. At HP, he incubated numerous initiatives & grew teams from the ground up in the areas of display technologies, publishing & software performance optimization. Aloke has a PhD in Electrical Engineering & Computer Science from the University of Illinois at Urbana-Champaign.

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    Stan Monlux
    VP Revenue

    A veteran of the Seattle start up scene, Stan was co-founder of Capital Stream Software, WorkWise, & is a Managing Partner at Ramp Equity Partners. He served as VP of Business Development with Zango, Blinkx, and Red Foundry. He has consulted on mobile apps for brands such as: Adidas, Random House, Reader’s Digest, Cheezburger Networks, Samsung, Panasonic & Wine Enthusiast. He has created partnerships & led UA campaigns driving over 300M installs.

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    Steve Sklepowich
    VP Product

    Steve is a seasoned product expert in web, mobile & digital media. He has years of experience launching products, & growing early-stage businesses. He was Director of Marketing at Microsoft, where he managed developer platforms & tools marketing. Steve was also VP Marketing at thePlatform leading up to its acquisition by Comcast, & held various product roles at Apple. Steve has a degree in Electrical Engineering from the University of Waterloo.


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    Craig Sherman, WSGR
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    Dan Dekay, Smith & Dekay PS

Previous Investors

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    Mike Galgon,Mike Rowehl, Rudy Gadre, Ray Taylor, Raghu Murthi, Harris Hyun, Rutesh Shah,Robert Jack