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ApplyMap is a website that uses cutting-edge statistics to help high school students decide where to apply to college.

  • Stage Prototype Ready
  • Industry Education
  • Location Santa Monica, CA, USA
  • Currency USD
  • Founded July 2013
  • Employees 6
  • Website

Company Summary

ApplyMap builds data-driven college admissions road maps for high school students. Users enter their grades, test scores, and school preferences, and our algorithm returns the best mix of schools for them to apply to--including dream, reach, match, and safety schools. Our technology alleviates a pain point generated by two trends: students must apply to more schools than before, but they're getting less professional applications advice than ever.


  • Steve Palley is an entrepreneur and academic currently active in the EduTech space as CEO and Co-Founder of ApplyMap. In the past, he has also been Founder and CEO of Slide To Play, a premiere web site for iOS gamers. Steve holds a BA in History from Dartmouth College (2003), an MA in International Relations from U. Chicago (2007), and is a PhD candidate in Political Science at UCLA (2013) specializing in quantitative methods.

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    Daniel Kibum Lim

    Daniel Lim is CTO and Founder of ApplyMap, as well as a PhD candidate in Political Science at UCLA (2013). Daniel holds a BS in Mechanical Engineering from Yale (2006) and an MA in Statistics from UCLA (2012). He also has three years of experience as a private college admissions consultant.


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    Sarah Ferguson Chambless, Manatt Digital Media

Previous Investors

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    David and Linda Palley
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    Lisa Palley