Appiness has created a platform that allows broadcasters to enrich any content with metadata, so that viewers can interact with content and buy what they see.
“Appiness allows broadcasters to combine the reach of TV with the targeting power of digital media and the revenue generation power of e-commerce”
Appiness develops a business platform that can recognize items in video and create relevant metadata automatically. We created a timeline that plots shoppable items and e-commerce links to key video frames. In Apr-16 we launched “Spott” in Belgium.