Unlike other social networks, Apebl creates a balance between user restrictions and privacy. Primarily users can have 3 account settings - 'Shy', 'Social' and 'Extrovert'. As the terms would have it, a 'Shy' user doesn't share his/her content while 'Social' and 'Extrovert' does it in variation. Most social networks are either too open or too closed, and lack content structure. Anyone between the age of 18-40 can be considered our target customer.