The $35 billion online and mobile advertising industry is known for it's ineffectiveness, low quality and fraud. APCM will fix that.
Online and mobile advertising is... low click rate, poor click quality, low click to lead rate, poor quality lead, low contact rate on lead, and low conversion rate from contact. Then came APCM with their suite of SaaS products and agency services to change things around. Increase yield from media, identify and stop invalid and fraudulent media, increase contact rate with quick response leading to higher sales rate. We shape media.