This business targets first time renters and is an ecommerce site setup for a one stop shop for apartment essentials. 1000's of movers = $$
www.aptwarehouse.com:, Capturing just a small % of these Big Box's (Target, Wal-Mart, Lowes, Home Depot, etc) target segments = Opportunity. This business aggressively targets first time apartment renters (millions annually). VIrtually no competition towards this highly opportunistic segment of retail (just try googling). Idea: Furnish apartment in less than 10 minutes. Checklists integrated with products, essential for first time renters.