Anex
We initially turned down the idea of mindless copying someone else's models and focused our efforts on creating unique strollers.
- Stage Full Product Ready
- Industry Other
- Location Warsaw, Poland
- Currency USD
- Founded January 2012
- Employees 120
- Website anexbaby.com
Company Summary
Location: POLAND, Warsaw, Smulikowskiego str. 1/3, UNIT 1. 00-389
Project owner: Anex LLC (Polish and Ukrainian ownership)
Industry: Stroller manufacturing
Goal: This business plan is meant to promote the expansion of multifunctional stroller manufacturing.
Our customers will get:
1 - Unique product design;
2 - Full compliance with European standards;
3 - Eco-friendly and safe materials;
4 - Structural reliability and reliable components;
5 - High value for money ratio.
Project organizers: This project was organized and is implemented by a team of young go-ahead specialists aged 21-to-32 and ready for innovative solutions. We're a young company (about 3 years on the market)and we believe that during this period of time we achieved very good results mainly thanks to our vigorous team. We can say with confidence that our company secured quite a large niche on the stroller market thanks to ideas and developments of its team members.
Thanks to our close-knit team's work, we were able to complete a number of tasks in 2014-2015, such as the following:
- A number of stroller models with new design and construction were developed;
- Molds for molding our proprietary and exclusive components were designed and created;
- Two new models with aluminum frames (Sports, Classic) were put into mass production;
- A number of industrial designs patents were received;
- A brand-new website was launched taking into account all the shortcomings of its predecessor;
- Print ads were crated ;
- Communities in the following social media were created: Twitter, Instagram, VKontakte, and YouTube.
- Videos were created ;
- An online advertising campaign was launched;
- A new sales system was developed ;
- A certificate of compliance with European standards EN 1888:2012 was obtained (allows entering various European markets);
- A Customs Union certificate was obtained (Russia, Belarus, and Kazakhstan);
- Sales in Russia, Belarus and Kazakhstan were launched successfully;
- A team of experts experienced in terms of stroller sales in the European market was created .
We are experienced in participating in various exhibitions, for example:
• Baby Expo in Kiev, 2012;
• Mir Detstva in Moscow, 2014;
• Mir Detstva in Minsk, 2015;
• In September 2015, we will exhibit in Moscow;
• In 2016, we exhibit in Kielce (Poland)
We became a carriage № 1 among the producers of europ;
• In 2017, we will exhibit in Cologne (Germany).
Team
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