TradeDesk is a sales platform for Brand Owners which provides:
1. All types of buyers to directly connect with the Brand Owner
2. Automatically route of orders from Distributors to Brand Owner, Resellers to Distributors and End Buyers to Resellers.
3. Sales team to track & manage online enquiries and forward it to the respective node in supply chain to execute the enquiry
4. An automatic system quotations for standard enquiries.
5. An eCommerce Web Portal for all buyers
6. Online orders gets routed to the nearest retailer, reseller or distributor based on Brand Owner's decision

It's a SMAC solution:
Social – It integrates all independent layers in the supply chain, it’s the only platform which includes intermediaries as a part of the Brand
Mobile – The mobile app engages all types of buyers & sellers
Analytical – The inbuilt analytics understands buyers need and show products & trends to grow the sales
Cloud – It is a cloud based setup and use, start using it in 5 minutes of sign up