American Military Fitness

AMF- the exclusive U.S. partner to British Military Fitness; the largest civilian friendly, military-themed & highly social outdoor fitness company in the UK.

  • Stage Full Product Ready
  • Industry Sports
  • Location Norman, OK, USA
  • Currency USD
  • Founded June 2015
  • Employees 1
  • Website britmilfit.com

Company Summary

American Military Fitness is exclusively branded with the British Military Fitness business model through a joint venture partnership. Serving communities in providing calorie-burning outdoor fitness for better health, weight loss, body toning and athletic performance enhancement. Accomplished via civilian-friendly, military themed workouts led by trained and experienced military instructors. Engaging & fun workouts in a very social environment.

Team

  • CEO/Founder

    Julian is a very creative business visionary, and mission-focused entrepreneur. He has grown two startups and successfully produced millions in revenues from a lean budget through creative marketing and partnerships. Excellent collaborator who can spot opportunities. He has the ability to drive growth through implementation of purposed solutions and co-branding partnerships to solve problems and challenges not being currently met.

  • Head of Operations and Training at British Military Fitness

    Gary's skills include providing leadership, proactive communications, operations, sales, training and development, customer retention, marketing and social media. Gary will take the lead from is vast experience in helping to ensure the the operational effectiveness and future growth of AMF's operations and training nationwide.

  • Harry Sowerby
    Founder British Military Fitness

    Harry is a leader and experienced business and project manager. He is the CEO/Founder at BMF CEO.

  • Nicky Wade
    CFO at British Military Fitness

    Nicky is a qualified Chartered Accountant and experienced Finance Director with 20 years experience in both industry and general audit practice. Proven track-record of heading finance, administration, IT and support functions in a fast moving SME environment, while leading and contributing to projects across the business and beyond. She is a business partner and chief advisor to the CEO of the UK's largest outdoor fitness provider (BMF).

  • Casey Williams
    Head of Marketing at British Military Fitness

    Casey is creative, passionate, commercially focused, and thrives in fast-paced environments allowing her to maintain oversight of operational marketing activities while focusing on the strategic marketing agenda of the organization. Her ability to relate to and work effectively with stakeholders at all levels has been key to successful delivery of the planning, execution and measurement of the full marketing program.

  • Alex Stanley
    Director of Events at British Military Fitness

    Harry is a highly organized, motivated and adaptable Events Professional with experience in project management and delivery, strategic planning and commercial development across a portfolio of major sporting events such as the Color Run Series, London Triathlon, Abu Dhabi International Triathlon and Run to the Beat Half Marathon.

  • Mark Donaldson
    Senior Regional manager at British Military Fitness

    Mark has vast experience in venue management and attainment, directing park managers and instructors, recruitment, and training.

  • Dr. Brian Lamkin
    AMF Medical Board/Wellness Partner

    Dr. Lamkin owns the Lamkin Clinic in Edmond, Ok. He previously served as Medical Director of Family Medical Center in South Oklahoma City for eight years. He has extensive studies in preventative medicine and hormone therapy, Functional Medicine, Exercise Physiology, Nutrition Science. Dr. Lamkin achieved a Doctorate in Osteopathic Medicine in 2002.

  • Deb Lamkin RD/LD, CDE
    AMF Nutritionist/Weight Management Partner

    Deb Lamkin is a Registered and Licensed Dietitian (RD/LD). She helps empower clients to lead healthier lifestyles. She is a Certified Diabetes Educator (CDE) and holds a certificate of training in adult, adolescent, and pediatric weight management from the Academy of Nutrition and Dietetics. She successfully helps clients lose weight, decrease medications, and live healthier lifestyles.

Advisors

  • Anthony Almon MS, PHR - Commander (Navy SEAL) USN (Ret)
    AMF Advisor/ Current Project Manager at ExBellum
    Unconfirmed

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