Alliance Auto Financial is entering the market to provide indirect subprime auto lending to credit challenged originated by independent and franchise auto dealerships.

Alliance plans to fund between 24 – 35 auto loans per month (300 – 420 loans per year) with an average loan amount of $10,000, average annual interest rate between 19% - 21%, average term of 48 months, with a net profit of $500k - $800k per year.