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All Roads Entertainment

We provide additional revenue streams for NFL team by entertaining 10,000 NFL fans in a upscale tailgating party and halftime show.

  • Stage Full Product Ready
  • Industry Media and Entertainment
  • Location Manhattan Beach, CA, USA
  • Currency USD
  • Founded April 2012
  • Employees 5

Company Summary

All Roads Entertainment / Game Time Live provides NFL teams with pregame and halftime entertainment .This enhances the NFL fans experience while generating additional revenue streams. It leverages the downtime at events while attracting sponsors and streaming partners.


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    John Duran
    CEO/ Partner

    John has been involved as a managing partner with Guerilla Union since 2000. Prior to his involvement with music festival business, he founded Old Hwy Holdings, which consisted of several "Ripleys Believe it or Not" and Dick Clarks American Bandstand live show . He sold his interest in 2011 to 1848 Capital. He has also served as Vice President for both Van Kasper and Morgan Stanley.

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    Blair Sorby
    Partner / Business Development

    2007-2012 Senior Director of Event international
    2000-2004 - Universal Studio Special Events / Business development. Blair has been involved with both private and public start up companies

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    David Saltz
    Managing Partner

    Music Producer
    54th Grammy Awards
    Keep Memory Alive -Muhammad Ali 70th
    NBC on ABC Playoffs NFL
    NFL Super Bowl XL -halftime show featuring The Rolling Stones
    FiFA -World Cup featuring U2


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    Fred Goldring
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    Peter Desloge