Started in 2004, the company is recognized as the premier bakery in Memphis, offering world-class cakes and desserts. After some early successes with a wide variety of dessert products, the company decided to focus on layer cakes in 2007. The recipes for cake batter were completely re-formulated during 2007 to produce the super-moist and flavorful cakes that are the company's current mainstay products. Sysco Foodservice wants to sell our cakes.