Seasoned sales leader and entrepreneur with 20+ years in high-volume sales, team training, and business development. Founder of Frosty Fiesta, blending proven sales strategy with a mission-driven brand. Multiple award-winner with expertise in CRM systems, customer experience, and franchise growth. Passionate about building scalable, faith-based businesses that drive impact.

Oversees daily operations, ensuring efficiency and quality. Builds strong customer relationships and local partnerships. Supports marketing, branding, and social media outreach. Manages hiring, training, and employee development. Enhances community engagement to drive brand loyalty and business growth. Plays a key role in business expansion and franchise operations.

Rouel Velasco is the founder and owner of Norobi, a respected local brand in the Philippines. He brings extensive experience in logistics, procurement, and business operations, along with deep community ties and vendor relationships. His knowledge of the local market and strategic planning plays a key role in Frosty Fiesta’s store setup, supply chain optimization, and franchise operations.