Agruppa optimizes the fruit and vegetable supply chain from rural farmers to urban mom-and-pop shops. Today, +5 million mom-and-pop shops face a 4-5 middlemen supply chain, high transportation costs, and lack access to wholesale prices. We use mobile tech to create a virtual buying group, aggregating their demand for produce to give shops access to wholesale prices, farmers a direct market in the city, and make produce affordable for all.