A unique proposition to revolutionize the old traditional trading processes and to bring proactive, new and fair practices that will benefit the industry as a whole with transparency and value added market margins, in a market valued at 1.1 trillion € p.a. for the Food Supply Chain in the European Union, following the expansion to the USA, a 730 billion € market (USDA, 2013) and a scalable growth path to be a worldwide exchange platform.