Affinity Network (WerkBench Inc.)

The integrated and transactable digital content Marketplace, revolutionizing Digital Commerce while fixing the 70% of daily failed eCommerce transactions.

  • Stage Product In Development
  • Industry Digital Marketing
  • Location Fairfield, CT, USA
  • Currency USD
  • Founded April 2021
  • Employees 3
  • Incorporation Type C-corp
  • Website affinitynet.com

Company Summary

Affinity Network is revolutionizing the Digital Commerce Marketplace. We flip the current $8T media market on its head. In our model THE CONSUMER holds the controls. We automate creation of hyper-curated content feeds that are relevant to each consumer’s aligned interests (Affinity Channels). Revenue is derived from digital commerce and other sources. Our CONSUMERS TELL ADVERTISERS WHAT THEY WANT. WE DON’T NEED COOKIES or SPYING.

Team

  • Steven Mendelson
    CEO & Founder

    Mendelson is a serial entrepreneur, starting his career in entertainment at TriStar Pictures (VP), Columbia Pictures Television (SVP) and finally Sony Entertainment (EVP). He joined Paul Allen as a co-founder of Starwave which was acquired by Disney for ~1B USD. Mendelson has been a pioneer in mobile, branded content and digital media. His last venture funded business (MeeGenius) was acquired by Houghton Mifflin in 2016.

Advisors

  • Nancy Gates
    Unconfirmed
    Giglio Del Borgo
    Unconfirmed
    Nick Bishop
    Unconfirmed
  • Scott Wallin

Previous Investors

  • Steven Mendelson
    Unconfirmed
    Mark McWilliams
    Unconfirmed

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