Dynamic, data-aware "smart" optimizing rich-media ad unit that is compatible with any standardized ad serving platform
Adxcel is delivering SmartAd(TM) to its clients through a managed service or self-service platform. SmartAd is a dynamic, data-aware "smart" optimizing rich media ad unit that is compatible with any standardized ad serving platform (e.g. IAB rising stars unit, HTML5, mobile, etc.). This SmartAd tracks the ad performance and re-assembles the ad content in real-time for each ad view, optimizing audience engagement according to brand goals.