Advertising Benchmark Index
ABX is the only service that evaluates every advertisement across all major media types in the U.S., expanding to 20+ global markets.
Advertisers invest $500 billion annually in paid advertising. Half of their ad creative is flawed, reducing the impact of their investment by $100 billion. ABX benchmarks every ad across all media types versus all other ads. Advertisers can improve overall advertising effectiveness and achieve the same impact with 20% less advertising dollars. This results in a return of millions of dollars and an ROI of 100x their investment.