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Advertising Benchmark Index

ABX is the only service that evaluates every advertisement across all major media types in the U.S., expanding to 20+ global markets.

  • Stage $500K in TTM Revenue
  • Industry Marketing / Advertising
  • Location White Plains, NY, USA
  • Currency USD
  • Founded August 2010
  • Employees 11
  • Website

Company Summary

Advertisers invest $500 billion annually in paid advertising. Half of their ad creative is flawed, reducing the impact of their investment by $100 billion. ABX benchmarks every ad across all media types versus all other ads. Advertisers can improve overall advertising effectiveness and achieve the same impact with 20% less advertising dollars. This results in a return of millions of dollars and an ROI of 100x their investment.


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    Gary Getto
    President / Co-Founder

    Gary manages all customer-facing activities of ABX. He previously developed methods for measuring the combined impact of advertising, social media, and PR and developed ABX’s criteria for measuring advertising performance and the vision to benchmark every ad in a comprehensive database of performance metrics. He is a pioneer in applying artificial intelligence to the task of better understanding how communications impacts consumer behavior.

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    Joel "JJ" Klein
    Chairman / CEO / Co-Founder

    “JJ” developed the overall structure, methodologies, and production and technical capabilities for ABX. JJ monitors and manages all methodologies, financial and technical aspects of ABX. "JJ” brings more than 35 years of marketing, research and professional consulting and has pioneered in developing successful syndicated programs, including inventing the Scarborough Report, the standard in newspaper measurement.

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    Julian Brown
    Chief Technology Officer / Co-Founder

    Julian brings 20 years of software engineering and market research experience to ABX. Julian is the chief visionary responsible for strategic planning and development and is one of the founders. Julian was Vice President, Software Engineering at Opinion One. Prior to Opinion One, Julian worked for Americom Research

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    Jeff Schamel
    Vice President Operations / Co-Founder

    Jeff is primarily responsible for keeping the massive ABX data operation flowing. Jeff is one of the founders of ABX. Previously, Jeff was an Account Manager at Ipsos, working with Procter & Gamble and was a Senior Project Manager for Opinion One.

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    Peter Moomaw
    Vice President Development

    Dr. Moomaw is the primary developer of operations technology and data analysis. As a chief visionary on the Research and Development team, Peter works to generate innovative ideas for the continued development of processes and protocols. Peter is a founder of ABX. Peter also worked at Opinion One. Peter has PhD in Physics from the University Cincinnati and is a visiting researcher in the Department of Physics at the University of Cincinnati.


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    I. Miles Pollack, Esq.
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    Professional Services Plus

Previous Investors

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    ABX has been entirely funded by the founders