adverCar allows brands, for the first time, to reach consumers where they live, shop, work and play, on a media platform that can’t be turned off, clicked away or fast forwarded. In a car culture, where traffic is life, and life is lived in cars, brands are hitching a ride. adverCar allows US commuters, faced with rising gas prices and economic pressures, to earn income for doing nothing more than they normally do in a day; drive their car.