Default company panoramic image

Advanced Measurement Systems, Inc.

Manufacture & sell cutting edge patented laser/electronic measuring hardware & software solutions to the collision repair industry

  • Stage $500K in TTM Revenue
  • Industry Computers and Peripherals
  • Location Etowah, TN, USA
  • Currency USD
  • Founded June 2011
  • Employees 8
  • Website

Company Summary

Advanced Measurement Systems, Inc. manufactures & sells patented cutting edge laser electronic measuring systems to the collision repair industry. The systems are essential for independent & dealership collision repair shops to qualify as designated repair providers. Insurance companies appreciate the detailed 3D reports from the AMS system because they are objective & often provide sufficient data to eliminate the need for an adjustor visit.


  • Default avatar
    Robert Lee Watts

    BS Math/Engineering, MBA with extensive experience ii Senior Engineering positions, Plant Manager, Johns-Manville Corp, VP & General Manager, The Heil Company, VP of Operations for Chief Automotive. Extensive experience in Operations Management, supply chain development, organizational development, and International Business including International Sales

  • Default avatar
    Mike Hanchett
    VP Technology & Product Development

    Mike Hanchett is the leading expert in the world of laser based alignment and measuring for aerospace and automotive applications. His work spans designs and products for commercial aircraft (777, 747, 737 to name a few), military aircraft (C-17, B-2, F-18 E/F), as well as a number of innovative aerospace productions tools. Mike has been involved in every laser based computerized measurement tool used in the automotive collision repair industry

  • Default avatar
    Lou Pascarella
    Chief Financial Officer

    Louis "Lou" Pascarella's career includes an extensive background in accounting, finance, budgeting, strategic and business planning. He has prior experience serving as CFO, VP, and Interim CEO (for a privately owned manufacturing company), and is currently an Adjunct Professor in the school of business at Tennessee Wesleyan College. He also has past experience with CEN, Agrilabs, First National Bank and Trust, and TIC United Corporation. Lou rec


  • Default avatar
    Kevin Hanchett
    Default avatar
    Pascarella & Miller

Previous Investors

  • Default avatar
    Robert Watts funded all out of pocket to this point