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Advanced Absorbent Technologies LLC (AAT)

AAT makes absorbent underwear that are significantly thinner, like regular underwear, and more comfortable than those available today.

Company Summary

The problem in the current design is that the primary absorbent material is wood pulp that makes it thick and stiff and keeps it damp and cold. AAT’s eliminates the need for fluff, reduces the core thickness up to 50%, is more flexible & drier, and improves thermal conductivity. The wearer gets more discretion, comfort and dignity, the #1 unmet consumer need. Package size reduces by 50%, thereby doubling the profit per cubic foot.


  • Key Positions: VP of Marketing, Covidien (Tyco & Confab) (14 years) VP of Marketing, DeVilbiss Healthcare (2-year assignment) Marketing Manager, H. J. Heinz Co. (10 years)
    Accomplishments: Introduced protective underwear to U.S.
    Grew Covidien share of total retail incontinence to 38 from 22
    First to add XL sizes to retail market
    First to market with compressed incontinence packages
    Stopped baby food trade war while at Heinz

  • 2fb740cd 8b38 4d28 a01e c0698a0907c3
    Executive Director

    Key Positions: VP of R&D, Covidien (12 years), Manager of R&D, Kimberly-Clark (15 years), Research Scientist, Johnson & Johnson (5 years), President and Chairman of the Board at Handi-Crafters (6 years)
    Accomplishments: 19 US Patents (Absorbent Products, Materials, Process, LED’s)
    New & Improved Brands: Assurance, Equate, Huggies, Pull-Up, Kotex, ob Tampons resulting in $100 millions in sales and profits.

  • Default avatar
    Bill Terenzoni
    Executive Director

    Key Positions: Director, Procurement & Materials, Covidien/TE Medical (4 years), Supply Chain Management, Foamex, RWE & BD (28 years),
    Accomplishments: Executive Board Member, Covidien/TE Medical Group Responsible for sourcing non-woven materials (19 years)
    Executive Team Member: Growing NA operations of RWE from $20 million to $550 million