Women buy more tech than men (4.7 items/year vs 4.2), but is anyone listening? Adriana Em is the first eCommerce marketplace to focus solely on the female tech shopper. We use a female-first approach to create a familiar and unintimidating shopping experience that in turn builds a strong a loyal following. This is a pivot from our original company that sold only one category line and to date has achieved just over $1.5MM in sales.