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ADORNIA is an offline-online retail concept and emerging brand fusing cutting edge design with fine jewelry materials at a contemporary price point

  • Stage Full Product Ready
  • Industry Fashion
  • Location New York City, NY, USA
  • Currency USD
  • Founded June 2013
  • Employees 2
  • Website

Company Summary

ADORNIA is the future of fine jewelry, a next generation luxury and lifestyle brand. Founded in 2013 by two Wharton MBAs and fashion veterans, the company produces a contemporary fine jewelry product and cultivates a fun, interactive, pressure-free environment to shop for fine jewelry through its online and physical store. Build-a-Jewel, the first fine jewelry customization bar, recently launched at its NY store and has met with early success.


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    Mo spearheads business development, marketing, strategy, operations, finance, and production management. She worked for 5 years in the fashion industry between two roles as a Buyer for Diesel and Director of Logistics and Operations at Catherine Malandrino. She decided to leave the industry and attend Wharton for her MBA before launching ADORNIA.

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    Bex handles product and visual design and the company’s digital and PR efforts. Bex studied at the University of Pennsylvania for her undergraduate and graduate degrees. She spent six years in the fashion industry at Lucky Magazine as an Accessories Editor and at Redbook Magazine as a Fashion Editor before returning back to school to obtain her MBA.


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    Alexandra Wilson
    Cofounder Gilt Groupe, CEO Glamsquad
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    Joshua Williams
    Chair of Fashion Berkeley College, Professor Fashion Institute of Technology

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