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Administrative Software Applications

Online registration for community organizations offering classes, events and reservations.

  • Stage $3M in TTM Revenue
  • Industry Software
  • Location Sunnyvale, CA, USA
  • Currency USD
  • Founded July 1982
  • Employees 19
  • Website

Company Summary

ASA offers a B2B SaaS solution to community education organizations needing to manage their classes, camps, private lessons, reservations and events. The ASAP product gives organizations the ability to offer online registration, manage administrative functions and promote the brand across the entire platform and customer experience. Customers include community arts organizations, school districts, private schools and colleges/universities.


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    President / CEO

    MBA '00 from University of Chicago; CFA Charterholder; 10 Years at William Blair & Company, LLC in Chicago; President & CEO of ASA since 2004 leading the strategic vision and day-to-day management of the company.

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    Travis Prowell
    Chief Operating Officer

    Chief architect and designer of ASAP since 2005. Named Chief Operating Officer in 2014. Prior to joining ASA, Travis worked with several high tech companies, including working on the initial design of the eSurance online insurance platform.


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    Neal Williams, Carr & Ferrell