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adfinitum Networks Inc

adfinitum is the world's largest global advertising database. We help advertising agencies and advertisers track competitive advertising.

  • Stage Full Product Ready
  • Industry Marketing / Advertising
  • Location St. John's, NL, Canada
  • Currency CAD
  • Founded September 2007
  • Employees 6
  • Website

Company Summary

Via our primary site,, we enable global advertising agencies and advertisers to instantly track, monitor, and measure their own and competitive advertising to help in strategic and business planning on a global basis. With key clients such as Nokia, Samsung, Interpublic Group and JWT, our service is the most comprehensive database of its kind and contains 12+ million advertisements across 5 media types and 60+ countries.


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    Ed Clarke

    Ed Clarke is an experienced and successful entrepreneur with expertise in forming global networks, having previously formed inewsnetwork, a global media monitoring company. Clarke received his bachelors degree in commerce from the Memorial University of Newfoundland and his MBA from the University of Ottawa.

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    Carol Morrison
    VP Business Deveopment

    A founder member of Xtreme Information in 1997, latterly Managing Director of Xtreme Information USA and of Ebiquity’s US Advertising business, Carol is globally experienced in delivering advertising monitoring and analysis to Fortune 500 companies and ad agency networks. Her industry assignments in Europe, Australia and the US bring a practical knowledge of differing client and market requirements, uniquely positioning her to bridge the gap betw

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    Richard Daniels
    Director International Sales

    Richard Daniels has 11 years of experience working with global advertisers and global advertising agencies to find solutions to their advertising research requirements. Richard is well known within the global community having previously worked at Ebiquity, Xtreme Information, Thomson Intermedia and TNS Media Intelligence.


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    Feltham Attwood
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    McInnes Cooper

Previous Investors

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    AMG Inc (Canadian angels)
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    Growthworks Venture Capital (Canadian VC)
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    M-Data (Japanese client)