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Adeline d'Ursel's Company

Nationa(a)l Concept Store is the first showroom of Belgian creativity.

  • Stage Prototype Ready
  • Industry Other
  • Location Brussels, Bruxelles, Belgium
  • Currency EUR
  • Founded September 2012
  • Employees 2
  • Website

Company Summary

Nationa(a)l will be a retail space dedicated to the exhibition and sale of products of creative Belgian entrepreneurs both emerging (75%) and established (25%). We will be exhibiting products from all creative fields: Visual Arts, Photography, Art Craft, Design, Book Publishing, Audiovisual, Fashion, Music, Gaming, Publishing, etc. Our store will meet the increasing creative products consumption throughout the world and in Belgium.


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    Adeline d'Ursel
    Founder, COO, PR, Art Director

    Adeline has a Bachelor in Political science with a minor degree in information and communication science and masters in cultural management and political science. After graduating, she had several experiences in cultural management (Bonnefanten museum), advertising (Lemon Crush) and in consulting (Kurt Salmon). She currently works as fair manager at AAF (Affordable Art Fair).

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    Alexandre Moens
    Founder, CEO, CFO, store manager

    Alexander graduated from the Solvay Brussels School of Economics and Management in 2008. After that, he studied Entertainment Business at UCLA (Los Angeles). His passion is acting and he loves comic books, geek stuff and old school rock. Since his return from LA in December 2010, he worked for Randstad and Kurt Salmon as a cultural consultant until he decided to start this amazing adventure with Adeline.


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    Isabelle Moens de Hase
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    Dimitri Dresse

Previous Investors

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    Interests from BRUSTART
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    Interests from Fortis for a loan
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    Interests from various private investors