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Acquired by MyEmma

  • Stage Full Product Ready
  • Industry Software
  • Location Ottawa, ON, Canada
  • Currency CAD
  • Founded December 2011
  • Employees 4
  • Incorporation Type C-corp
  • Website

Company Summary

AddIn Social is a white label communications platform that integrates seamlessly into any web application. AddIn Social lets companies increase revenue by providing advanced social features to their customers, and decreases the costs associated with developing and maintaining custom social media solutions. Our customers decrease development costs by 80% by integrating our platform in weeks rather than months for custom solutions.


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    Mike Potter

    Prior to starting AddIn Social, Mike was a Senior Marketing Manager for Adobe, leading a team responsible for marketing the Adobe Flash Platform to developers. He managed a yearly budget of $3 M and a worldwide team of 6 people.
    Prior to Adobe, Mike built and ran the world's most popular curling website,, and launched and ran the Mozilla Calendar Project.

    Mike has a degree in Mechanical Engeering and an MBA from U Ottawa.

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    Matt Roberts

    Matt Roberts is an investment and business development advisor for several start-ups, private equity and angel investment groups in Canada. Before this he was an Analyst at Venture Capital firm Wesley Clover International, best known as billionaire entrepreneur Terry Matthews investment group.

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    John Hogerland

    John has 25 years experience in the Global Software Industry including 15 years in Executive and Senior Management roles.

    He is currently in a Senior Consultant role with Colabra Consulting helping companies optimize their go-to-market strategies and deliver accelerated revenue growth.

    Previously John worked for Adobe Systems in various senior management positions including responsibility for Worldwide Technical Sales.


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    Labarge Weinstein
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    Welch LLP

Previous Investors

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    Friends and Family