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AdChoice Inc.

AdChoice provides a SaaS solution that instantly creates an optimized set of online ad campaigns for any small business and any size budget.

  • Stage Prototype Ready
  • Industry Internet / Web Services
  • Location Carlsbad, CA, USA
  • Currency USD
  • Founded March 2010
  • Employees 5
  • Website

Company Summary

AdChoice provides a SaaS software solution for the $10B small business online advertising market. Our solution instantly creates a optimized set of online ad campaigns for any type of small businesses and any size budget. Our solution saves business months of trial and error and thousands of dollars in expense. Small business service providers use our software to deliver fee-based advertising services to their clients on a rev-share basis.


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    Kenneth Tarmas
    President & CEO

    - 20+ years software/internet, product management & partnerships
    - Developed and launched numerous successful software products
    - 5 years Yahoo! – Sr. Product Director, Ad Systems
    - Musicmatch – Sr. Director Partner Alliances (member management team concluding successful acquisition by Yahoo!)
    - 2 years independent consultant, small business online advertising (first-hand experience with small business pain points)
    - MBA USC Marshall School

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    Mohan Shamachar
    VP Engineering & Operations

    - 15+ years software development
    - 5 years Bankers Trust, systems integration
    - 9 years independent consultant, workflow/process automation
    - Extensive experience in integration and workflow process automation of highly scalable systems (primary technologies employed in AdChoice system)
    - Acting Director of Operations, Sensorwave (early stage technology company) – led design and development of web-based remote monitoring application

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    Richard Moore
    Director Business Development

    - 20 years experience sales, marketing & business development
    - Downtown Encinitas Mainstreet Association - managed relationships with over 300 small businesses
    - Investment Commissioner, Government of Australia – generated over $1 billion value in sales and cross-border investment contracts
    - MA Boston University; BA University of Pennsylvania


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    Foley & Lardner LLP
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    Profitwise Accounting

Previous Investors

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    Friends Family