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Adaia Oy

Adaia, BMW DesignworksUSA and Elektrobit will bring to market the toughest, coolest, Android smartphone for adventurers.

  • Stage Prototype Ready
  • Industry Mobile
  • Location Helsinki, Uusimaa, Finland
  • Currency EUR
  • Founded January 2011
  • Employees 6
  • Website

Company Summary

Adaia develops smartphones for tough adventure use. Our design partner is BMW DesignworksUSA and R&D partner is Elektrobit.. The target groups are divers, skiiers, mountainbikers, sailers, hunters etc. Our first product "Blackcomb" is waterproof, shockproof, and built to Nato standard Mil-Std 810F. The consumer price will be around 2000€ ex. Vat. We currently have a prototype ready that is based on Elektrobit´s military Android platform.


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    Heikki Sarajärvi

    Age 45, Helsinki, entrepreneur since 1995
    2011- Adaia Oy, founder and CEO
    2006-2011 Ihamacom Oy, Business consulting and program management for Nokia, <6 employees
    2005-2006, Softability Oy, partner, business development
    2001-2005 4Sens Oy, Chairman
    2001-2005 Greenland Yachts, Chairman
    2001-2003 Ihamacom, military project
    1995-2000 Sarajärvi & Hellén DDB, founder, CEO, 25 employees
    1998-2000 Intelligame, partner
    1991-1996 Univ. of Helsin

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    Ismo Karali

    Age 45, Helsinki
    Main area of responsibility: Marketing & Sales
    MSc Aircraft Engineering
    · Director, Operator Business Consultancy, Nokia Networks
    · Director, Operator Programs Ovi Store, Nokia
    · Avid extreme sports enthusiast. Knowledge on end user needs.

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    Rob McGarry

    Age 47, Vancouver
    Main area of responsibility: CTO and Product development
    McGill University, P.Eng
    · Managed and lead all aspects of the Nokia Nseries N91 and N91 8GB
    smartphone development. Award winning devices that accounted for
    over 300 million euros in revenue and launched the Nseries
    · Managed R&D development for Nokia OVI store and Gaming services
    · Managed R&D teams in start-up exits and buy outs (for example Race
    technologies pu

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    Jan Wellmann
    Business development, partner management

    Age 45, Los Angeles, CA
    Main area of responsibility – Business Development
    Strong focus on marketing and branding:
    · Formerly co-founder of Trainer's House
    · Also Founder & CEO of RIOT Entertainment, the first company to offer
    branded mobile entertainment services globally.
    · Jan has also a hands-on grasp of the entertainment industry, having
    produced and directed a dozen films for international distribution.


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    Borenius & Kemppinen
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